PLG

Product-Led Growth (PLG) is a go-to-market strategy where the product itself drives user acquisition, activation, and retention. Instead of relying solely on sales or marketing, PLG leverages the user experience to demonstrate value, often through free trials, freemium models, or viral features. It focuses on delivering immediate, self-serve value to users, encouraging organic growth and word-of-mouth. PLG is especially popular in SaaS, where user engagement fuels sustainable scaling.