CRO

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of users who take a desired action—such as making a purchase, signing up, or clicking a CTA—on a website or app. CRO involves analyzing user behavior, running A/B tests, improving UX, and optimizing messaging to remove friction and boost conversions. It focuses on making the most of existing traffic, turning more visitors into customers without increasing ad spend.