PPC

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. Common platforms include Google Ads, Meta Ads, and LinkedIn. PPC allows marketers to bid on keywords or audience segments, placing ads in search results, websites, or social feeds. It offers immediate visibility and measurable results, making it ideal for driving traffic, generating leads, or boosting sales. Effective PPC campaigns require smart targeting, ad copy, and budget control.