An Upsell Campaign is a marketing strategy aimed at encouraging existing customers to purchase a higher-tier product, plan, or add-on that delivers more value than their current choice. These campaigns are typically triggered after a purchase or based on usage patterns, and may include personalized offers, feature comparisons, or limited-time upgrades. Upsell campaigns increase average order value (AOV), boost customer lifetime value (LTV), and strengthen brand loyalty by meeting evolving customer needs.
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