A Content Funnel is a strategic framework that maps different types of content to each stage of the buyer’s journey—Top of Funnel (Awareness), Middle of Funnel (Consideration), and Bottom of Funnel (Decision). It helps guide potential customers from initial interest to conversion by delivering the right content at the right time. Examples include blog posts for awareness, case studies for consideration, and product demos for decision. A well-structured content funnel improves engagement, trust, and lead quality.
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