Monthly Recurring Revenue (MRR) is a key financial metric that represents the predictable, recurring revenue a business expects to earn each month from active subscriptions or contracts. Commonly used in SaaS and subscription models, MRR includes new subscriptions, upgrades, downgrades, and churn. It provides a clear snapshot of revenue health, helps forecast growth, and informs budgeting and strategic planning. Consistently growing MRR is a strong indicator of product-market fit and business scalability.
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