Case Study
How a £313 Ad Campaign Generated £9,000 in Revenue for a UK Web Design Agency
Client overview
A United Kingdom-based web design and SEO agency partnered with Webomo to launch their first structured lead generation campaign on Facebook, aiming for real business results, not just traffic.
Challenge
The agency needed to:
- Generate high-quality leads fast
- Keep cost per lead under £100
- Build a repeatable acquisition system
They had no recent performance campaign history, no CRM funnel in place, and were open to experimentation with one condition: it had to deliver.
Strategy: Display-Only Lead Gen Campaign
We launched a display-only campaign, optimized for local UK targeting with:
- Clear, benefit-driven ad creative
- Simple lead form with qualifying questions
- Cold audiences segmented by intent and interests
All leads submitted were direct contacts — no giveaways, no fluff — and were handed to the sales team as SQLs (Sales Qualified Leads).
Results (Month 1)
| Metric | Value |
|---|---|
| Ad Spend | £313.23 |
| Leads Generated | 9 |
| Cost per Lead | £34.80 |
| SQL Conversion | 100% |
| Clients Acquired | 3 |
| Revenue Generated | £9,000 |
| Webomo Service Fee | £1,000 |
| Total Cost (Ad + Service) | £1,313.23 |
| Net Profit | £7,686.77 |
| ROI | 586% |
| ROAS (Ad Spend Only) | 28.7x |
| ROAS (Ad + Fee) | 6.85x |
Optimization Phase
Initially, the campaign averaged over £40 per lead, but with careful funnel and creative optimizations, we brought this down to £22 per lead by early May.
➡️ That’s a >35% reduction in CPL, unlocking room to scale.
Why It Worked
- Hyper-relevant creative and messaging
- Display-only placement = lower CPMs and higher visibility
- Tight lead qualification = 100% SQL rate
- Continuous optimization on creative + targeting
- Focus on ROI, not just performance metrics
Conclusion
With just £313.23 in ad spend and £1,000 in service fees, this project delivered £9,000 in confirmed revenue — and more is expected as new clients convert. This is a real-world proof that when a marketing growth strategy is aligned with execution, results follow.
Revenue in £
Ad spend in £
Webomo fee in £
Net profit in £
Three clients in the first month is already a win. But the fact that we’re scaling and getting cheaper leads now? That’s game-changing.
Fueling Growth with Strategy
Questions?
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