by Tomasz Jozwiak | Jun 9, 2025 | Growth Marketing
Why Zero-Party Data Is the New Gold Standard for Lead Generation Strategies 🔐 As third-party cookies vanish and privacy regulations tighten, businesses must rethink how they collect and activate user data. Zero-party data—intentionally shared by users...
by Tomasz Jozwiak | Jun 9, 2025 | Growth Marketing
Rethinking Lead Generation When You Don’t Have a Sales Team 💡 Traditional sales-driven growth isn’t the only path forward. Today, startups and lean B2B companies can build scalable lead engines without a sales team by combining automated nurturing,...
by Tomasz Jozwiak | Jun 7, 2025 | Growth Marketing
How AI Marketing Tools Are Reshaping Campaign Execution, Optimization, and Personalization 🚀 The hype around AI is real—but in growth marketing, AI in practice means tangible benefits: faster testing, smarter targeting, and hyper-personalized content....
by Tomasz Jozwiak | Jun 7, 2025 | Growth Marketing
Why Offline Touchpoints Still Matter in a World of Digital-First Campaigns 🧠 In the race toward automation and omnichannel targeting, marketers often overlook the power of the physical world. But in a digital-first campaign, integrating offline...
by Tomasz Jozwiak | Jun 7, 2025 | Growth Marketing
Why Storytelling in Marketing Still Outperforms Product-Only Messaging 📢 In an age of automation and endless noise, brand storytelling has become a powerful way to humanize your business and stand out. It helps users emotionally connect with your message,...
