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Mapping a Funnel Marketing Strategy Across the Buyer Journey

Mapping a Funnel Marketing Strategy Across the Buyer Journey

by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing

Understanding the Importance of a Full-Funnel Marketing Strategy in Modern Business 🌐 A full-funnel marketing strategy covers every touchpoint from initial awareness to post-purchase advocacy. Mapping this strategy to the buyer journey ensures consistent...
Digital Transformation Trends Reshaping Small Businesses in 2025

Digital Transformation Trends Reshaping Small Businesses in 2025

by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing

Why Digital Transformation Is a Game-Changer for Small Businesses in 2025 🚀 Small businesses are no longer just adopting technology—they’re integrating it strategically to compete with larger players. The evolving landscape demands embracing...
From Tactics to Vision: Crafting a Long-Term Online Strategy

From Tactics to Vision: Crafting a Long-Term Online Strategy

by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing

Why Moving Beyond Short-Term Tactics Is Critical for Online Business Success 🔍 Many online businesses focus heavily on quick wins—ads, promotions, or viral moments. While these tactics deliver immediate results, they often lack longevity. A well-crafted...
Digital Strategy for B2B vs. B2C: Key Differences and Practices

Digital Strategy for B2B vs. B2C: Key Differences and Practices

by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing

Understanding the Core Differences Between B2B and B2C Digital Marketing 🎯 While both B2B and B2C aim to attract and convert customers, their digital strategies vary significantly. B2B focuses on building long-term relationships with decision-makers, often...
Performance Marketing Plan: How to Build, Execute, and Optimize

Performance Marketing Plan: How to Build, Execute, and Optimize

by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing

Performance Marketing Plan: How to Build, Execute, and Optimize for Growth A robust performance marketing plan is the backbone of scalable, measurable digital growth. By defining clear objectives, selecting the right channels, and focusing relentlessly on analytics,...
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