by Tomasz Jozwiak | Jun 1, 2025 | Growth Marketing
What Is Lead Scoring Automation and Why It Matters for Sales? 🔍 Lead scoring automation is the process of automatically ranking leads based on their behaviour, demographics, and engagement. It enables sales teams to focus on high-quality opportunities while...
by Tomasz Jozwiak | May 29, 2025 | Growth Marketing
Growth loops vs. funnels: understanding the fundamental difference in marketing models 🔁Funnels are linear. Prospects enter at the top, move step-by-step, and some convert at the bottom. Growth loops, on the other hand, are cyclical—every action a user...
by Tomasz Jozwiak | May 29, 2025 | Growth Marketing
SaaS growth marketing frameworks: why scalability is key from day one 🧱For any SaaS company, a scalable growth marketing framework must go beyond quick wins. It should combine experimentation, data, and cross-functional alignment to drive sustainable...
by Tomasz Jozwiak | May 29, 2025 | Growth Marketing
What defines effective integrated marketing campaigns across digital and offline channels 🔄Integrated marketing campaigns create consistent brand messaging across multiple platforms. Whether it’s paid ads, organic social, email, or print, the...
by Tomasz Jozwiak | May 29, 2025 | Growth Marketing
Understanding the omnichannel customer journey: what defines a truly integrated experience 🧭A seamless omnichannel customer journey connects online and offline touchpoints into one cohesive experience. Whether a user interacts via mobile, desktop, social...
by Tomasz Jozwiak | May 29, 2025 | Growth Marketing
Cross-channel advertising strategy: why unified messaging across platforms matters 🔁Cross-channel advertising ensures consistent brand messaging across digital environments. When users move between platforms like Google Ads, Facebook, LinkedIn, and email, a...
