by Tomasz Jozwiak | Jun 14, 2025 | Growth Marketing
Why Choosing the Right Tools Is Crucial for Effective CRO Testing 🧰 Conversion Rate Optimisation heavily depends on accurate data and effective testing platforms. The right tools help run A/B and multivariate tests seamlessly, track user behavior, and generate...
by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing
Why Personalized Landing Pages Are Essential for Modern CRO Strategies 🎯 Generic landing pages no longer cut it. Personalized landing pages adapt content, offers, and visuals based on user data—location, referral source, behavior—to create...
by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing
Why Avoiding Price Cuts Is Crucial for Sustainable Ecommerce Growth 💡 While discounting can drive short-term sales, frequent price cuts erode profit margins and damage brand perception. Instead, focusing on enhancing the ecommerce conversion rate through...
by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing
Why Timing Matters in Implementing Marketing Automation ⏰ Effective marketing automation is not just about tools but about deploying them at the right time. Automating too early or too late can waste resources or miss key opportunities. Understanding where...
by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing
Understanding the Impact of the Cookieless Era on Growth Marketing 🌐 The phasing out of third-party cookies marks a fundamental shift for growth marketers. Traditional methods of tracking, retargeting, and audience segmentation are becoming obsolete, pushing...
by Tomasz Jozwiak | Jun 12, 2025 | Growth Marketing
Understanding the Importance of a Full-Funnel Marketing Strategy in Modern Business 🌐 A full-funnel marketing strategy covers every touchpoint from initial awareness to post-purchase advocacy. Mapping this strategy to the buyer journey ensures consistent...
