by Tomasz Jozwiak | Jun 20, 2025 | Growth Marketing
The Essentials of Lead Qualification for Efficient Marketing and Sales Alignment 🤝 Lead qualification is the process of identifying which prospects are most likely to become valuable customers. Instead of wasting time on low-potential leads, companies that...
by Tomasz Jozwiak | Jun 20, 2025 | Growth Marketing
The Rise of Gen Z and the Disruption of Traditional Marketing Funnels 🧩 For decades, the marketing funnel shaped how brands guided prospects from awareness to conversion. Gen Z, the first truly digital-native generation, has shattered this linear approach....
by Tomasz Jozwiak | Jun 20, 2025 | Growth Marketing
Understanding the Conversion Funnel and Its Critical Role in Digital Marketing 📈 The conversion funnel is the journey potential customers take from first contact with your brand to completing a desired action, such as making a purchase or signing up....
by Tomasz Jozwiak | Jun 16, 2025 | Growth Marketing
What Is EEAT and Why It’s Crucial for Digital Content Success in 2025 📚 EEAT stands for Expertise, Experience, Authority, and Trust—key factors Google uses to evaluate content quality and website credibility. Since search engines prioritize user...
by Tomasz Jozwiak | Jun 15, 2025 | Growth Marketing
How Core Web Vitals Instant Check Defines User Experience and Website Performance 🚦 The Core Web Vitals Instant Check tool gives web teams, marketers, and business owners the power to instantly analyze essential website performance signals. But what do these...
by Tomasz Jozwiak | Jun 15, 2025 | Growth Marketing
Understanding lifecycle marketing and why it matters for your growth 🚀 Lifecycle marketing is a strategy that aligns marketing actions with each phase of the customer journey—from awareness to advocacy. Rather than focusing on short-term conversions, it...
