An Abandoned Cart Flow is an automated sequence of messages—typically emails or SMS—sent to users who add items to their online shopping cart but leave without completing the purchase. These flows aim to recover lost sales by reminding customers of their items, offering incentives, or addressing potential objections. A well-crafted abandoned cart flow improves conversion rates, reduces revenue leakage, and enhances the customer experience by re-engaging interested shoppers at the right time.
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