The Acquisition Funnel is a visual model that outlines the step-by-step process through which potential customers discover, consider, and engage with a product or service until they convert. Common stages include Awareness, Interest, Consideration, and Conversion. It helps marketers identify where prospects drop off, optimize campaigns at each stage, and align content and messaging with user intent. A well-optimized funnel increases lead quality and boosts overall marketing ROI.
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