AOV

Average Order Value (AOV) is a key e-commerce and retail metric that measures the average amount spent each time a customer places an order. It’s calculated by dividing total revenue by the number of orders within a specific period. AOV helps businesses understand customer purchasing behavior, assess pricing strategy, and identify opportunities for upselling or cross-selling. Increasing AOV boosts revenue without needing to acquire more customers, making it a powerful lever for growth.