A Customer Data Platform (CDP) is a unified software system that collects, integrates, and organizes customer data from multiple sources into a centralized, accessible profile. Unlike CRMs or DMPs, a CDP is built for marketers, enabling real-time segmentation, personalized experiences, and data-driven decision-making. It supports omnichannel marketing by synchronizing data across touchpoints—online and offline—boosting campaign efficiency and customer insight.
« Back to Glossary Index
« Back to Glossary Index