CES

Customer Engagement Score (CES) is a composite metric that measures how actively and frequently a customer interacts with a product, service, or brand over time. It typically combines multiple behavioral signals—such as logins, feature usage, content views, and support interactions—into a single score. CES helps businesses identify highly engaged users, predict churn, prioritize outreach, and tailor retention strategies. A higher CES indicates deeper customer involvement and stronger product adoption.