CLR

Customer Lifetime Revenue (CLR) is the total amount of revenue a business earns from a single customer over the entire duration of their relationship. Unlike Customer Lifetime Value (LTV), which accounts for profit margins and costs, CLR focuses solely on gross revenue. It’s an important metric for forecasting revenue, evaluating customer segments, and guiding acquisition and retention strategies. A higher CLR often indicates strong product fit, effective upselling, and long-term customer satisfaction.