CPC

Cost Per Click (CPC) is a digital advertising metric that represents the amount an advertiser pays each time a user clicks on their ad. It’s calculated by dividing the total ad spend by the number of clicks received. CPC is commonly used in platforms like Google Ads, Meta Ads, and LinkedIn Ads to measure the efficiency of paid campaigns. A lower CPC indicates cost-effective traffic generation, while a high CPC may signal poor targeting or ad relevance.