Customer Journeys map the complete experience a user has with a brand—from first awareness through consideration, purchase, and long-term retention. They include every interaction across channels (ads, emails, support, etc.) and reveal how users move through the marketing and sales funnel. Understanding customer journeys helps businesses identify friction points, personalize communication, and optimize touchpoints to improve engagement, satisfaction, and conversion rates at every stage.
« Back to Glossary Index
« Back to Glossary Index