irst-Party Data is information collected directly from users or customers through owned channels such as websites, apps, emails, surveys, and purchases. It includes behaviors, preferences, and interactions, and is considered the most reliable and privacy-compliant form of data. Marketers use first-party data to personalize experiences, optimize campaigns, and build strong customer relationships. In a cookieless world, it’s a critical asset for targeting, analytics, and long-term growth.
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