Hypothesis-Driven Marketing is a strategic approach where marketing decisions and campaigns are based on clear, testable hypotheses rather than assumptions or intuition. Each hypothesis defines an expected outcome based on specific actions (e.g., “If we change the CTA text, conversions will increase by 15%”). This method supports rapid experimentation, reduces guesswork, and promotes continuous learning. It aligns teams around measurable results and encourages a data-informed growth mindset.
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