Marketing Funnel Optimization

Marketing Funnel Optimisation is the process of analysing and refining each stage of the marketing funnel to increase conversions, minimise friction, and maximise customer value. It involves identifying drop-off points, enhancing messaging, improving UX, and aligning campaigns with user intent at every stage—from awareness to conversion and retention. Effective funnel optimization ensures a smoother user journey, better ROI on marketing efforts, and stronger alignment between marketing and sales.