MQL

A Marketing Qualified Lead (MQL) is a prospect who has shown a high level of interest or engagement with a brand’s marketing efforts and meets predefined criteria indicating they are more likely to become a customer. MQLs typically interact with content, download resources, or engage in product demos—signaling readiness for sales outreach. Identifying and nurturing MQLs helps marketing and sales teams focus on high-potential leads and improve conversion rates within the funnel.