Omnichannel

Omnichannel refers to a seamless, integrated customer experience across all marketing and communication channels—online and offline. It ensures consistency in messaging, branding, and user interaction whether a customer engages via website, social media, email, in-store, or mobile app. Unlike multichannel strategies, omnichannel focuses on creating a unified journey, allowing customers to switch between channels without friction. This approach enhances engagement, retention, and overall customer satisfaction.