Onboarding is the process of guiding new users or customers through their initial experience with a product or service to help them quickly realize its value. It often includes welcome emails, tutorials, tooltips, walkthroughs, or setup checklists. Effective onboarding reduces friction, accelerates activation, and improves retention by ensuring users understand how to get started and achieve their first success. It’s a critical step in the customer journey, especially for digital products and SaaS.
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