Page Views per Session (PVS) is a web analytics metric that measures the average number of pages a user views during a single visit to a website. It helps gauge user engagement, content depth, and navigation effectiveness. A higher PVS often indicates that visitors are finding value and exploring multiple pages, while a low PVS may suggest poor content relevance or site structure. Optimizing PVS can lead to increased time on site, better conversions, and improved SEO signals.
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