Reactivation Campaigns are targeted marketing efforts aimed at re-engaging inactive users or customers who have stopped interacting with a product, service, or brand. These campaigns often use personalized emails, special offers, or behavioral triggers to reignite interest and encourage return engagement. Effective reactivation helps reduce churn, recover lost revenue, and extend customer lifetime value. They are a key component of retention strategies in SaaS, e-commerce, and subscription businesses.
« Back to Glossary Index
« Back to Glossary Index