SEM

SEM (Search Engine Marketing) is a digital marketing strategy focused on increasing a website’s visibility in search engine results through paid advertising. It typically involves running pay-per-click (PPC) campaigns on platforms like Google Ads or Bing Ads. SEM allows marketers to target specific keywords, demographics, and locations to drive highly relevant traffic. Unlike SEO, which is organic, SEM delivers immediate results and is ideal for lead generation, product launches, and competitive bidding environments.