SEO (Search Engine Optimization) is the practice of improving a website’s visibility in organic (non-paid) search engine results. It involves optimizing on-page elements like content, keywords, and meta tags, as well as off-page factors such as backlinks and domain authority. SEO also includes technical components like site speed, mobile-friendliness, and crawlability. The goal is to drive high-quality, relevant traffic from search engines like Google by ranking higher for targeted queries.
« Back to Glossary Index
« Back to Glossary Index