SERP (Search Engine Results Page) is the page displayed by search engines like Google or Bing after a user submits a query. It contains a list of organic results, paid ads, featured snippets, local packs, and other rich elements designed to answer the user’s intent. Understanding and optimizing for SERP features is essential for SEO and paid search strategies, as visibility on these pages directly impacts website traffic and brand exposure.
« Back to Glossary Index
« Back to Glossary Index