SQL

A Sales Qualified Lead (SQL) is a prospect that has been vetted by the marketing team and meets specific criteria indicating strong intent to buy. Unlike MQLs, SQLs have moved further down the funnel—often by requesting a demo, pricing info, or speaking with sales. They are deemed ready for direct sales engagement based on behavior, fit, and interest level. Identifying SQLs ensures that sales teams prioritize the most promising opportunities, improving close rates and revenue efficiency.