TTFV

Time to First Value (TTFV) measures the amount of time it takes for a new user or customer to experience the initial meaningful benefit from a product or service. It’s a key onboarding metric that reflects how quickly a product delivers on its value proposition. Shorter TTFV leads to higher activation and retention rates, as users who see value early are more likely to stay engaged. Optimizing TTFV is essential for improving customer satisfaction and reducing churn.